Artificial Intelligence And Fintech. From the year 2000, the internet began a new era in financial services. Since then, the tools at the service of the user have been advancing. The operational launch of Chatbots in 2010 marks another qualitative leap forward and demonstrates the importance of AI at Fintech.
In fact, we are talking about a turning point in which artificial intelligence is taking on basic relevance. The financial services of the future cannot be understood without them.
In the present and future, the use of artificial intelligence in FinTech leads to several objectives. Providing a superior advantage to financial services is one of them. But perhaps the most important are improving the return on investment and enhancing the user experience.
Artificial Intelligence & CHATBOTS
In classic science fiction, artificial intelligence has been inspiring. But, it has also been inspiring in science, and in technology. The search for artificial intelligence is a constant not only throughout the 20th century but also, in less sophisticated ways before.
The emergence of the chatbot is a natural process of technological evolution. The word already tells us what we are talking about. It is a union of robots and chat. That is, artificial intelligence to provide data for natural language processing. For this, a certain conversation interface is used. The importance of the Chatbots in FinTech is turning out to be capital. Let’s try to understand why.
WHAT CHATBOTS BRING TO FINANCIAL SERVICES
Financial services have had to adapt to two realities simultaneously:
The need of use Internet and the digitalization process, in order to improve the user experience of their customers. And the needs to create tools that are understandable and easy to use for the user expectations.
Obviously, a digitization process that is cumbersome, difficult to manage, and difficult to understand would not meet these expectations. This has been, and is, an important workhorse within financial services.
The response, which is still in the process of improvement, has been based on three distinct steps.
First, we sought to improve the customer experience by allowing transactions to be carried out not only off-shore, but also through messaging platforms. In this way, it was possible to obtain information on transfers, balances, etc.
Secondly, the aim was to simplify the processes, incorporating artificial intelligence that was also capable of responding to certain doubts or needs of the user. Without a doubt, this is a basic turning point for understanding what comes next.
In third place, and probably overcoming the limits of that old science fiction to which we referred, the way is open towards the understanding of the client’s need, but also towards its context. This makes issues such as intelligent suggestions, active responses and predictive analysis part of the future of financial services at the user level.
WHERE THE AI IS GOING AT FINTECH
No ceiling is in sight for artificial intelligence applied to modern financial services. This means that absolutely all verticals that can be integrated into FinTech have in one way or another enormous application potential for artificial intelligence.
It should be noted that, for example, in the case of the Chatbots that emerge from FinTech, we are talking about artificial intelligence in constant evolution. This not only improves new financial services but also reaches and ends up integrating itself into traditional financial services. In other words, the disruptive technology to transform, compete and add value will continue to transform traditional banking as it has been doing for the last decade.
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